Use Social Media Networks for your Business.
When you as a Business want to start to use social media networks to get in touch with your targeted audience. There are many obstacles to overcome. Especially in the beginning you’ll have to find out what works and what doesn’t work. To use social media networks in the right way. I have some tips for you which will save a great part of your valuable time, and they will help you as well by setting up a solid social media branch for your business.
Start small when you start to use social media networks.
The best way to use social media networks is to get active on a few networks at the start. By doing so you’ll get the feel of which networks will work for your specific business.
A great part of current businesses are using every social media network they can find. These businesses never last to be active on all those networks, it’s just to much work.
When the social media networks you’re using for your business are working well (you can measure this) then you can start thinking on extending the number of networks to join.
Remember “Success breeds success” . So if you’re using a few social media networks in the beginning you should wait until they are successful for you, and from there on you can start to use social media networks on a broader scale. But don’t overdo it, maintaining a network costs time so stick to the ones which have proven to work for you.
Use widgets to use social media networks effectively.
Make sure to add widgets on to your website. These can be buttons or any other widget available for the specific network.
Facebook and Twitter have some great widgets which are updating 24/7 so all your visitors can follow the latest news via those widgets and subscribe to follow and or like your posts.
It is way easier to let your readers give you a vote or share, then others.
Check your widgets and links
It’s important to check what amount of visitors use social media networks on your website, and also you’ll like to know which one has the most impact for your business.
Lots of websites have over a dozen buttons installed. Many times this is unattractive for the reader to use them. I recommend you not to use more then 4 to 5 buttons.
To know which ones to leave on your website just use Google Analytics to analyze the sources where your traffic is coming from.
Add value when you use social media networks
I can’t tell this often enough. To use social media networks it is not all about promoting your products,. It is about the interaction with your followers. Ane important goal to achieve when you use social media networks is to help people and provide them with some good and useful information. Keep it interesting, not to many sales pitches, most followers see right trough this.
The number of followers is less important if you use social media networks
Wow is that trough? Yes it is. Actually it is easy to get thousands of followers on social media networks, but the most part of them won’t be the ones you would like to reach with your messages.
Many social networks nowadays use bots who are only adding followers, not targeted followers which you are looking for. Off-course there are tools available to get targeted followers, they are however not for free.
learn from others on how to use social media networks.
Everyone seems to have different tactics to use social media networks. So take a look at the competition in your niche, and take a look at other businesses on how they use social media networks to their advantage.
There are numerous examples of people and businesses who know how to interact with their audience when they use social media networks. So try to copy some of their methods which are obviously successful.
Look at smaller networks as well
Most people use social media networks as Twitter, Facebook and nowadays Pinterest. However there are hundreds of smaller social media networks you can use, they can all contribute in promoting your article or brand.
Often when you use social media networks which are smaller they can lead to higher conversion rates, because they are more specific, and so are their members. It’s like showing your expertize on specific forums. You’ll have to build trust.
Search and follow people in your own niche
To build a group of relevant followers. You do want them to be interested in your topics and in your products. So go and talk to people who are in the same niche as you are.
The market is big enough so they won’t mind telling you how they use social media networks in their business. By talking to your colleagues it will also help to establish your reputation in your specific niche. And as a bonus it will get you more targeted followers.
Be humble in the beginning when you use social media networks.
A lot of people will when they first use social media networks claim, that they are experts on the topic they inform us about. If that would be the case there would be millions of experts out there, I find that hard to believe.
No-one can always know everything, so don’t pretend to be an expert if you’re just starting to use social media networks.
Along the way when you’ve grown and posted more relevant content on a topic, you’ll get respect from your followers and you can gradually change the tone.
The Dutch Marketer recommends to use social media networks for your Business and for Internet Marketing Purposes.
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