Your List Is Still Very Important For IM
Your list has partners in it. How to get joined ventures from your list? Now as far as turning your list into joint ventures goes, this is a pretty easy but also open ended and rather variable in results until you actually see what these people are capable of further down the line.
I urge you once again, not to relegate your joint venture prospects to those who visit your website, and the individuals you pick out through the top performing affiliates, but to actively seek them through your list. The reason we’re doing this is simply because there’s a good chance someone will be out there that won’t progress down your line of resources otherwise.
If they’re experienced, have a big list of their own, or the ability to get in touch with your target market, you’re going to miss out if you’re not telling them that you want their services.
For example, an experienced marketer that subscribes to a selection of lists to keep up with whats going on around them, happens to subscribe to your list where you’re selling an info product such as this.
He or she won’t buy your how to product, because they’ve got their system set up already and it just so happens, that they only promote their own stuff to their own lists, unless it’s a joint venture (this is very common among the big guys by the way), they won’t buy your big product for the same reason, and they won’t be joining your affiliate program for the above reason.
He or she is a heavy hitter with a big list, but you’re missing out. These are the people you’re aiming to cater for here. It’s not good if you’re leaving massive holes like this, because you’re missing out on some massive profit potential. In fact, as we speak the majority of marketers out there are very obviously leaving these types of holes.
The problem with joint venturing through a list at this stage is it becomes kind of a lottery if you’re not careful. You can’t just send out a mailing asking for anyone with a list over ten thousand people to contact you for higher commissions, because then everyone else feels cheated and you may alienate some potential affiliates.
In general terms joint ventures should be a private thing, the deal will also vary from person to person, depending on your product, their list size, what they want in return and what you can grant in return. The best way to go about this is to keep it that way. Don’t do a mass mailing just requesting joint ventures for the reasons above, we can’t do that for this particular resource.
What I’d suggest you do instead, which you should be doing with your list anyway, is carry on as your normally do, sending out your UN-intrusive surveys to help with your research and find out as much info as you can about the people on your list, for something in return. For example a short valuable report that you’ve written on your area of expertise.
In exchange you’re getting vital info that not only allows you to tailor your ads to your list providing a better response rate, but at the same time you’re building up a picture of who the good joint venture prospects are. Once you’ve done that, you can go through the results you’ve collected, and pick the top performers, the knowledgeable, and the people with the most resources, and contact them individually.
Get joint venture partners with your list is recommended by The Dutch Marketer
The First Step Is To Build Your List.
No matter what kind of business you have, growing your list subscriber base should be a core goal of your online marketing efforts, second only to generating sales.
That may come as a surprise to you. After all, is email( your list ) really that effective? With the rise of Facebook and social media and texting, etc, isn’t email dead?
According to the August 2011 Pew Internet Survey, email is still right up at the top of the Internet activity list. Here’s how online adults are using the Internet:
- 92% use search engines
- 91% use email
- 76% get news online
- 71% buy a product online
- 65% use social networking sites
And of the 91% of online adults using email, 61% of them use email EVERY day. Not too shabby.
Of course, this may not be true forever. Things change. But for now, email’s still going strong.
So if you don’t have your list build yet. Then start to build your list as soon as possible.
When you do have your list. Don’t sit back and relax, but try to expand your list and try to get some feedback of your subscribers.
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